Just a few months later, the bubble burst and the industry went into a tailspin. Cryptocurrency companies grabbed the spotlight during the 2022 Super Bowl, with commercials from a handful of newcomers to advertising’s biggest stage: FTX, Coinbase, Crypto.com, and eToro. Some marketing experts dubbed it the “Crypto Bowl.”
A year later, the industry has been humbled by a massive downturn in crypto prices, as well as the bankruptcy of several well-known companies.
The dramatic turnaround harkens back to 2000 when dot-com companies such as Pets.com ran Super Bowl ads. Just a few months later, the bubble burst and the industry went into a tailspin.
However, this time around, crypto companies may have more staying power. Despite the price crash, the underlying blockchain technology is still gaining.
But this year, the company is sitting out the big game. The dramatic turnaround harkens back to 2000, when dot-com companies such as Pets.com ran Super Bowl ads, only to go out of business within a year or two. This year, crypto companies have “zero representation,” said Mark Evans, executive vice president of ad sales for Fox Sports.
Cryptocurrency exchange FTX was one of the biggest advertisers in last year’s Super Bowl, featuring ads that included celebrity comedian Larry David. But this year, the company is sitting out the big game.
The dramatic turnaround in the crypto industry, which mirrors the dot-com bust of 2000, is a far cry from last year when cryptocurrency exchanges were among the biggest spenders on Super Bowl advertising. FTX, for example, ran a commercial featuring comedian Larry David.
But this year, the company is sitting out the game. Cryptocurrency companies are shunning this year’s Super Bowl, a dramatic turnaround from 2000 when dot-com companies such as Pets.com ran Super Bowl ads, only to go out of business within a year or two.
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